eXp: 20% company dollar to $16,000 · $250 post-cap fee to $5,000, then $75 · $25 review · $60 risk to $750 · $85/month
Growth: $300/month advertising + $0/month service + $0 setup · 3 cappers × $4,000 assumed payout · Vendors cover 100% of ad spend
Compare cash to
Sample Agent · retained annual cash
$472,005
After modeled fees and marketing, including revenue share.
eXp · 54 closings
+$245,205 per year
vs. Current brokerage · 30 closings · includes more/fewer sales
$39,334average per month
Production GCI
$486,000
$16,200,000 sales volume
Cash / GCI
97.12%
Includes $12,000 rev share
Cash + stock / GCI
100.41%
With $16,000 potential equity
Six ways the year could look
Select a scenario to explore its numbers.
CashPotential stock
Bars show cash plus potential stock; figures at right keep them separate.
From GCI to total value
+ Vendor support · every percentage uses $486,000 GCI
Production GCI$486,000100.00%
Brokerage & fees−$25,995−5.35%
Advertising−$3,600−0.74%
Funnel Pilot service$00.00%
Vendor ad credit+$3,600+0.74%
Attraction revenue share+$12,000+2.47%
Retained cash$472,00597.12%
Potential ICON stock+$16,000+3.29%
Cash + potential stock$488,005100.41%
Revenue share and stock add value outside production commissions. A result over 100% is total modeled value relative to GCI, not a commission split.
ICON production check
54 modeled eXp closings
Production threshold met
The brokerage cap is reached at closing 9. 45 closings follow the cap.
29closings for the standard route
$5,000 eligible fees$5,000 target
$16,000 of conditional stock is modeled. Production alone does not grant the full award. Vesting, cultural contribution, and event conditions apply.
Annual side-by-side comparison
Sample Agent · recurring brokerage year · dollars rounded for display
Production & compensation
Current brokerage30 closings
eXp30 closings
Current brokerage + growth54 closings
eXp + growth54 closings
+ Agent attraction54 closings
+ Vendor support54 closings
Closed sides / year
30
30
54
54
54
54
Sales volume
$9,000,000
$9,000,000
$16,200,000
$16,200,000
$16,200,000
$16,200,000
Production GCI
$270,000
$270,000
$486,000
$486,000
$486,000
$486,000
Broker company dollar
−$27,000
−$16,000
−$48,600
−$16,000
−$16,000
−$16,000
Royalty
−$16,200
$0
−$29,160
$0
$0
$0
Post-cap transaction fees
$0
−$5,075
$0
−$6,875
−$6,875
−$6,875
Transaction review
$0
−$750
$0
−$1,350
−$1,350
−$1,350
Risk management
$0
−$750
$0
−$750
−$750
−$750
Monthly brokerage fees
$0
−$1,020
$0
−$1,020
−$1,020
−$1,020
Startup increment
$0
$0
$0
$0
$0
$0
Other current broker fees
$0
$0
$0
$0
$0
$0
Alternate ICON qualifying fee
$0
$0
$0
$0
$0
$0
Total brokerage costs
−$43,200
−$23,595
−$77,760
−$25,995
−$25,995
−$25,995
Production cash after fees
$226,800
$246,405
$408,240
$460,005
$460,005
$460,005
Funnel Pilot advertising
$0
$0
−$3,600
−$3,600
−$3,600
−$3,600
Funnel Pilot service & setup
$0
$0
$0
$0
$0
$0
Vendor advertising credit
$0
$0
$0
$0
$0
$3,600
Attraction revenue share
$0
$0
$0
$0
$12,000
$12,000
Revenue share / GCI
0.00%
0.00%
0.00%
0.00%
2.47%
2.47%
Retained cash
$226,800
$246,405
$404,640
$456,405
$468,405
$472,005
Retained cash / GCI
84.00%
91.26%
83.26%
93.91%
96.38%
97.12%
Potential ICON stock
$0
$16,000
$0
$16,000
$16,000
$16,000
ICON stock / GCI
0.00%
5.93%
0.00%
3.29%
3.29%
3.29%
Cash + potential stock
$226,800
$262,405
$404,640
$472,405
$484,405
$488,005
Total value / GCI
84.00%
97.19%
83.26%
97.20%
99.67%
100.41%
Vendor credits offset ad spend once. Revenue share and potential equity do not change production GCI. The current brokerage + growth column uses the same additional closings and marketing costs as the eXp growth column.
Potential ICON stock assumes selected award conditions are fulfilled and remains subject to approval, vesting, continued eligibility, and share-price changes. $4,000 per capper is an assumed first-year Fast Start maximum, not guaranteed annual recurring income. Cash is before income taxes and operating expenses not entered, including ICON event travel. All production assumes full commission sides at the same price and rate in one applicable cap year.
Illustrative annual scenarios, not promised results. Cash is before taxes and unentered business costs. Stock is conditional and may vest later. Use the current eXp terms for your market and anniversary year.